John Lewis Christmas ad stars children, snowmen and hip-hop pigeons

Covid edition of annual TV advert focuses on kindness rather than gift-giving

A hedgehog who hopes to fly, a group of hip-hop pigeons and lots of love hearts are the stars of this year’s pandemic edition of the John Lewis Christmas TV adverts.

Over the past decade the retailer’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season.

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