Advertisers expected to spend almost £725m less than last Christmas

Industry forecasts record cuts to budgets for so-called ‘golden’ quarter amid pandemic

Advertisers are cutting more than £700m from their marketing budgets in the run-up to Christmas, as the pandemic puts paid to the big budget extravaganzas that normally bombard the public over the festive season.

While the annual Christmas advertising battle will be as fiercely fought as ever, with a total of £6.2bn spent across the fourth quarter, consumers are unlikely to see glitzy tie-ups such as Mariah Carey’s reportedly £9m deal to promote Walkers festive-themed crisps last year.

Continue reading...

from https://ift.tt/1Zwy43B https://ift.tt/2HGcwEy
Check out https://ronaldstoner.weebly.com

Comments

Post a Comment

Popular posts from this blog

Ten of the best Sopranos episodes, chosen by its stars

Sopranos stars Steve Schirripa and Michael Imperioli pick their highlights from the classic TV mob drama More than a decade since it departed from our screens, The Sopranos continues to loom menacingly over the TV landscape like a New Jersey capo wielding a cleaver . Impossible to dislodge from the top of best-of lists (most recently it was voted No 1 in The Guardian’s best series of the century so far) David Chase ’s groundbreaking mob drama is also still being pored over by fans, with lockdown providing the perfect opportunity for many to indulge in an overdue rewatch . Among those joining in with the rewatching are former cast members Michael Imperioli (AKA Christopher Moltisanti) and Steve Schirripa (AKA Bobby Baccalieri). Their podcast Talking Sopranos revisits every episode of the show a week at a time, with insights on how it was made and discussions with some of the those who helped make it, including screenwriter Terence Winter and Carmela Soprano herself, Edie Falco. Con...
Read more

'It's a nightmare': woman faces £1,300 demand due to universal credit fraud

Scammers took advantage after the government suspended face-to-face interviews with claimants A Hampshire woman, whose identity was used by fraudsters to apply for a £1,300 universal credit advance, has been told by investigators that they are dealing with thousands of similar cases, and that “it could have happened to anyone”. In March, the Department for Work and Pensions (DWP) suspended face-to-face interviews for new applicants. Continue reading... from https://ift.tt/1Zwy43B https://ift.tt/3prkySY Check out https://ronaldstoner.weebly.com
Read more

BBC subjects older women to 'lookism', says Libby Purves

Broadcaster, 70, claims female presenters not allowed to grow old gracefully like men are Older women are subject to “lookism” at the BBC, even on the radio, while men are allowed to age gracefully, the broadcaster Libby Purves has said. Purves, who presented Radio 4’s Midweek from 1983 until it was dropped in 2017, said the corporation had a problem with older women as they were under more pressure to appear attractive and youthful. Continue reading... from https://ift.tt/1Zwy43B https://ift.tt/3kBLiNf Check out https://ronaldstoner.weebly.com
Read more